What is a Mere Posting?

In a typical residential selling scenario, consumers list their home with a real estate brokerage and receive full-service representation. However, what you may not know is that Canadians do have the ability to choose and pay for only the services they want. This freedom of choice has made it possible for Canadians to pay considerably less in real estate commission. The result? The Mere Posting.

So what exactly is this? As the name implies, a mere posting is “merely” a listing that is posted to REALTOR®.ca under a limited service agreement. There is no difference in appearance between a mere posting and a full-service listing on the MLS SYSTEM®. Your home is essentially a “For Sale By Owner” property, but includes invaluable REALTOR®.ca exposure—your home gets showcased on Canada’s MLS SYSTEM® (the most powerful and trusted listing tool on our market) alongside all other full-service brokerage listings.

The Mere Posting must be posted by a real estate representative whose job is to ensure any information provided in the listing is accurate. Sellers represent themselves, and there is no brokerage representation unless otherwise stated in the service agreement. This means that all responsibility lies on the Sellers who will manage all showing appointments and engage in all contract negotiations themselves. The Sellers’ real estate lawyer will usually hold the deposit in trust.

With a Mere Posting, Sellers pay a considerably lower flat-fee upfront to get the home listed (vs. paying thousands in commissions at the time of closing in a full-service arrangement).

If you are familiar with residential sales, are willing to take matters into your own hands and know how to deal with aggressive agents and buyers, the Mere Posting is a very cost-effective option.

However, if you don’t have the time/don’t want to, are not detail-oriented, are not well-versed in real estate legalities and/or shy away from confrontation, this is not the best option for you. Remember, you not only want to sell your house…. You want to sell it properly and for top market value.

If you are ready to sell your home with a Mere Posting, we offer everything you need in a legitimate, trustworthy and professional environment.

For further information, feel free to contact us. We will be happy to answer any questions you may have.